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This section defines the guiding purpose of the Business Operations Team. It outlines the team’s long-term vision, the mission that drives their day-to-day actions, and the strategic goals that shape how they deliver SMART360 thru onBoarding, configuring, Data...

This section highlights the key initiatives driven by the Growth & CSM team. It covers project plans, defined ownership, and the activities required to deliver value. It also outlines delivery milestones, expected results, and check-in details to ensure accoun...

This section serves as the playbook for building and scaling the Growth & CSM function at Bynry. It will capture best practices on how to hire and onboard new team members, train Bynrians in CSM methodologies, and equip them to run programs and projects effect...

This section documents all recurring and ad-hoc check-ins conducted across the Growth & CSM function. It includes team-level check-ins for day-to-day execution, organization-level reviews to align initiatives and progress, and management-level updates to share...

This section documents all recurring and ad-hoc check-ins conducted across the Marketing function. It includes team-level check-ins to review campaign execution and day-to-day priorities, cross-functional reviews to align marketing initiatives with Sales, Prod...

This section defines how the Marketing team leverages the CRM as the central system of record for managing leads, opportunities, and customer data. It outlines standards for data hygiene, segmentation, and enrichment to ensure accuracy and consistency across a...

This section serves as the central hub for tracking all live customer accounts within the CSM function. It provides a structured record of each customer’s journey across key stages—onboarding, training, adoption, and data management—to ensure a smooth and valu...