Check-Ins
This section documents all recurring and ad-hoc check-ins conducted across the Marketing function. It includes team-level check-ins to review campaign execution and day-to-day priorities, cross-functional reviews to align marketing initiatives with Sales, Product, and CSM, and leadership-level updates to share performance outcomes, challenges, and strategic direction. By maintaining a structured record of these touchpoints, the Marketing team ensures transparency, accountability, and alignment across every level—enabling consistent progress toward brand building, demand generation, and pipeline growth goals.