Knowledge Base

This section serves as the playbook for building and scaling the Marketing function at Bynry. It will capture best practices on how to design campaigns, craft messaging, and position SMART360 in the market. It will provide onboarding and training resources to equip marketers with frameworks for brand building, demand generation, product marketing, and digital execution. The Knowledge Base will also outline processes for campaign planning, budget allocation, and performance measurement, along with guidelines for collaboration with Sales, Product, and CSM teams. Designed as a living resource, it ensures consistency, accelerates learning, and empowers the Marketing team to deliver measurable impact and scalable growth.