Initiatives

This section highlights the key initiatives driven by the Marketing team. It covers strategic campaigns, project plans, and assigned ownership across brand, demand generation, product marketing, and communications. It outlines the activities required to amplify SMART360’s market presence and deliver measurable value—through integrated campaigns, content programs, digital channels, events, and partner marketing. The section also defines delivery milestones, success metrics, and review cadences to ensure accountability, alignment with business goals, and tangible progress on pipeline growth, customer engagement, and brand impact.